11 Rules for Starting an E-Commerce Business

Launching an e-commerce business sounds simple. Open a store, add some products, run a few ads — and customers will show up. But that’s not how it works.

After two decades in online retail, I’ve learned that success comes from discipline, clarity, systems, and a willingness to keep going when most people quit. In a new article I’ve published on Medium, I break down the 11 rules I wish I knew before starting my first e-commerce business.

These rules cover everything from defining your value proposition, understanding your numbers, building processes, mastering marketing, protecting your margins, and creating a brand customers truly connect with. I also discuss perhaps the most important rule of all: never give up, even when the path gets tough.

If you’re starting an online store — or trying to scale one — this guide will save you time, money, and frustration.

👉 Read the full story on Medium: 11 Rules I Wish I Knew Before Starting My E-Commerce Business